Wordsmith Extraordinaire,

Deborah Repplier

“You can make anything by writing.” C.S. Lewis

(Senior Digital Content Specialist │ Lenovo, Web Marketing & eCommerce, 2012 to present

Write and implement global content for product launches and marketing campaigns; involves project managing, interfacing with global teams, researching, writing, producing copy for eCommerce sites in 60+ countries; responsible for developing training materials and training new employees/contractors; responsible for creating / maintaining Lenovo Web Content Standards

Sample Accomplishments

• • • Team Excellence Award for contributions to Lenovo’s first AI PCs project launch (Q2 2024)
    • Customer Champion Award (Q1 2024)
    • Team Excellence Award for contributions to eComm Marketing Culture Committee (Q1 2024)
    • Award-winning ThinkPad Z Series Campaign (2022)
    • Award-winning ThinkPad X1 Fold Campaign (2020, 2022)
    • Migrated 200+ System x related products from IBM to Lenovo.com under a very tight timeline; involved working collaboratively with datacenter team members and subject matter experts to identify and implement a web architecture; met or exceeded all deadlines despite having team size drastically reduced (2015)

Consultant / Contractor, Spring 2009 to 2012

• • • Global Web Writer for Lenovo eComm CTG contract position (July 2010 – Jan 2012)
    • Copy editor for RoadRUNNER Motorcycle Touring & Travel magazine, an upscale bimonthly publication (Sept 2009 – Jan 2011, Feb 2018 – Jan 2020)
    • Information Architect | Editor for national training/life/career coaching website (May – Sept 2009)
    • SEO/Indexer (June – August 2009) for implementation of search functionality for financial services site

Design Lead │ Content Strategist │ Online Editor │ Writer | Fidelity Investments Web Design Group, 2000 to 2008
Identified and scoped communication needs for Fidelity’s websites, software applications, and financial planning tools; generated drafts and/or edited existing materials; organized and architected information for content projects (devised wireframes and site maps); wrote user interface (UI); devised and implemented help systems; interviewed, trained, and supervised new team members; led teams through all phases of the design process, including identifying and meeting deliverables; worked with Legal and Compliance groups; gained approval by senior executives across Fidelity companies

Sample Accomplishments

• • • Integral participant in Fidelity’s transformational initiative to identify and integrate web accessibility standards (derived partially from WCAG and Section 508) across all Fidelity sites; won Accessibility Champion Award for significant contributions to achieving the overall level of Web accessibility compliance on Fidelity.com
    • Initiated and led a redesign of the Corporate Web Editorial Style Guide, which ensured higher professional standards and editorial consistency across all Fidelity sites, planning tools, and applications

Writer | Fidelity Investments Institutional Services Internet Commerce Group, 1999 to 2000
Designed/wrote help applications and marketing materials for websites; developed technical documentation for troubleshooting; documented procedures for internal/external use of products; developed and maintained editorial standards for team

Course Developer | Fidelity Investments Retirement Services Co. (FIRSCo), 1997 to 1999
Developed on-the-job learning activities/assessments; designed/developed curriculum on risk management; developed style guides and standards for multiple projects; developed competency guides; edited computer-based training programs (CBTs); created templates; projects reviewed and endorsed by senior executives across the company

Course Developer │ Writer | Michaels McVinney, Inc., 1995 to 1999
Designed and developed instruction guides for Boston-based training and consulting firm; wrote case studies and white papers; developed standards and edited training materials for content accuracy, style, grammar, and consistency among multiple writers; work involved researching, interviewing subject matter experts, analyzing, and synthesizing complex data for such clients as The Guardian, Bristol-Myers Squib, Novartis, and GTE

Documentation Consultant │ Technical Writer | Information Mapping, Inc., 1995 to 1997
Analyzed, researched, information designed, and wrote documentation for policy/procedures manuals (SOPs), courseware, and user guides (primarily paper-based); edited for content accuracy, style, and consistency among multiple writers. Specifically requested by external clients repeatedly. Sample clients included:

“A word after a word after a word is power.”

Margaret Atwood

Tools & Platforms
HTML, Microsoft Office / Office 365, Visio, Rational ClearCase, Macromedia Homesite, Fireworks, Dreamweaver, Adobe Acrobat Professional, RoboHelp, Docushare, Sharepoint,  Jira, TeamSite, Hybris, WordPress, Adobe Experience Manager, knowledge of other content management systems

Immediate Recommendations
Endorsements from former colleagues, managers, and business partners available at Linkedin.com/in/deborahrepplier

I’ve always been artsy. I love to create and this manifests in a number of ways…of course, through writing, but more often of late through repurposing seaglass, shells, and other treasures found along the seashore. Through designing and sewing textile art pieces and quilts. Through embroidery and slow stitching.  And learning to sketch. I also love spending time with my dogs, who keep me centered and demand long walks and daily ball playing. Like much of the population, I too have jumped onto the pickleball craze and enjoy getting on the court a couple of times a week.